DAVID COLEMAN

WORK / INFO

Payless

Let them think you broke the bank.

Upgrading the shopping experience at America’s go-to for discount shoes.


Persona






The Young Professional


If there was ever a fashionable mullet, it would be this girl. She puts in well over 40 hours a week and somehow manages a booming social life–all while staying within her budget. She’s living her best life and hashtags #girlboss (maybe too often). She’s going somewhere in life, but tonight she’s going home. Because it’s a Wednesday and the budget calls for a night in.




Digital

A user-friendly, shoppable app with a Payless rewards program to encourage repeat business.

Click through screens below:



User Flow: 



Social








Made with Morgan Zacharias
© 2019